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Popbrain – Social Native Ads platform logo

Goal · App installs

Fuel your app growth with India’s social DSP

Get high intent installs with Social Native Ads across 2M+ creator feeds at one price: a verified click. Your own MMP counts the installs, registrations and purchases.

Social Native Ads+SSP display+ChatGPT Ads

  • One buying model

    Cost per verified click

  • Off-auction supply

    2M+ creator feeds

  • Safe & transparent

    Click verification, 6 MMPs

Launch a campaignSee the numbers

₹40,000 in ad credits · Live in 10 minutes · New advertisers only

See it in the feed

This is the ad. It just doesn’t look like one

A creator your audience already follows places your app in their story with an install link. No shoots, no storyboards, no middlemen.

App install ads – Instagram story Social Native Ad by @pixel.pooja – Popbrain
P

@pixel.pooja 2h

Sponsored · Paid partnership

···✕
Install app
Send message

StorySocial Native Ads

techdaily.example/apps

Apps · Reviews

10 apps worth installing this month

App install ads – display ad on a publisher site via SSP – PopbrainSponsored

1M+ novels, just for you

Free on Android & iOS

Install

DisplaySSP web & in-app

App install ads – video ad – Popbrain
Ad · 0:15Skip ad ▸

Your app

Roll a six, win big.

The ludo game with 50+ dice styles.

Install now

VideoVideo & in-app

ChatGPT logoChatGPT

Which app is best for quick food delivery?

Look for live tracking, wide restaurant choice and fast delivery times in your area.

App install ads – ChatGPT sponsored result – Popbrain

Sponsored · Your app

Thousands of restaurants, delivered fast

Free delivery on your first order

Get the app ↗
Ask anything ↑

ChatGPTChatGPT Ads

Channels for app installs

Social Native Ads first. SSP and ChatGPT Ads to scale

Start with Social Native Ads, the creator ads that run as native social ads in stories and reels. Then scale the same campaign across SSP display and ChatGPT Ads, all from one self-serve dashboard.

01 · Main channel

Social Native Ads

Creators place your app in stories and reels with a tracked install link, so every install is counted in your MMP.

  • 2M+

    Creator feeds

  • CPC

    Pay per verified click

  • ~10 min

    To go live

Social Native Ads story format – PopbrainSocial Native Ads story format – PopbrainSocial Native Ads story format – PopbrainSocial Native Ads story format – Popbrain
02 · Scale

SSP display & native

Extend reach with in-app and web placements from SSP-connected publishers, measured in the same MMP as your creator installs.

Web & in-appSSP-connected supplyNative placements

03 · IntentChatGPT Ads logo – Popbrain

ChatGPT Ads

Show up when people ask ChatGPT which app to download for games, finance, shopping or fitness.

Conversational discoveryHigh-intent queries

Your campaign, live

See which creators drive high intent installs

Every creator gets a tracked link, so your dashboard shows exactly which posts bring in installs and at what cost.

Campaign · App installs

Live

165,000

Verified clicks delivered ▲ 18% this week

Installs, last 7 days

M
T
W
T
F
S
S

Impressions

3,200,000

CTR

5.16%

App installs

16,500

Cost per click

₹2.16

Top creators

  • U
    @urban.commute₹2.04
    28,400 clicks
  • T
    @techbytes.in₹2.19
    21,900 clicks
  • T
    @thedailyapps₹2.31
    17,600 clicks

What Popbrain does

Supply, quality, proof. All three, measured

01

2M+

Feeds the auction can't reach

Creator posts never enter an exchange, so your budget adds reach instead of inflating prices.

Supply · India-wide

02

67.5%

Clicks that actually installed

9,28,800 installs from 13,76,000 verified clicks across four named campaigns.

Quality · Named brands

03

6

MMPs counting on your side

Install, registration, purchase and day-30 postbacks, split by creator and post.

Measurement · To day 30

Create campaignSee the four campaigns

Measurement

Your full funnel, in your own MMP

Server-to-server postbacks on all six MMPs, with no SDK required.

  • AppsFlyer logo – brand using Popbrain Social Native AdsAppsFlyer
  • Adjust logo – brand using Popbrain Social Native AdsAdjust
  • Singular logo – brand using Popbrain Social Native AdsSingular
  • AppTrove logo – brand using Popbrain Social Native AdsAppTrove
  • Kochava logo – brand using Popbrain Social Native AdsKochava
  • Tenjin logo – brand using Popbrain Social Native AdsTenjin
Launch a campaign

One campaign, four events

  1. 1. Install

    16,500 (100%)

    Acquisition

  2. 2. Registration

    9,240 (56%)

    Activation

  3. 3. Purchase or deposit

    2,310 (14%)

    Revenue

  4. 4. Active on day 30

    1,485 (9%)

    Quality

The postback fires on first app open and is tagged to the creator and the post.

The growth formula

Three things turn an install into a customer

01

Supply nobody else can bid on

Additive, not reallocated

02

Users who are still here in week four

Tracked to day 30

03

Attribution you can hand to finance

6 MMPs, postback ready

Start my first campaign

App install results

Powerful results, every time

Gaming

Free Fire MAX logo – brand using Popbrain Social Native Ads

Free Fire MAX

₹9

Cost per install

25%

Clicks that installed

Installs
1,26,000
Clicks
5,04,000
CTR
2.8%

Beauty

Nykaa logo – brand using Popbrain Social Native Ads

Nykaa

₹12

Cost per install

22%

Clicks that installed

Installs
63,360
Clicks
2,88,000
CTR
2.4%

Fashion

Myntra logo – brand using Popbrain Social Native Ads

Myntra

₹11

Cost per install

20%

Clicks that installed

Installs
72,800
Clicks
3,64,000
CTR
2.6%

Fintech

Bajaj Finance logo – brand using Popbrain Social Native Ads

Bajaj Finance

₹14

Cost per install

20%

Clicks that installed

Installs
44,000
Clicks
2,20,000
CTR
2.2%
Get results like these

FAQs

Frequently asked questions

Still have a question?

Talk to our team. We reply within one working day.

Popbrain Social Native Ads support team memberPopbrain Social Native Ads support team memberPopbrain Social Native Ads support team memberOur team is online
Ask us anything
01Is Popbrain an alternative to Meta and Google for app user acquisition?

Yes. Popbrain is a self-serve DSP for mobile user acquisition that runs Social Native Ads, creator ads, SSP in-app ads and ChatGPT Ads. You get high intent installs at a predictable cost per install (CPI), tracked in AppsFlyer, Adjust or your own MMP.

02What are Popbrain Social Native Ads?

A social ad channel where relevant creators place your app in native content their followers already watch, with a tracked install link.

03How does Popbrain help with app installs?

Creators share your app with a direct link, so every click is a measurable path to an install in your MMP.

04How is Popbrain different from Meta, Google or other ad networks?

It adds a creator-led channel to your media mix, reaching users through people they already follow rather than auction inventory.

05Can I track installs from Popbrain separately?

Yes. Every campaign runs on attribution links that report into your preferred MMP.

06Which attribution platforms does Popbrain support?

AppsFlyer, Adjust, Singular, AppTrove, Kochava and Tenjin, with server-to-server postbacks and no SDK required.

07Do I have to pay creators individually?

No. Campaigns run on pure CPC, so you pay only for verified clicks.

08Do I need to create content for every creator?

No. Upload a few creatives, such as regional languages or styles, and creators use them in their posts.

09What campaign metrics can I measure?

Clicks, installs, conversion rate, CPI and downstream events like registrations, purchases and day-30 retention.

Limited to new advertisers

Get ₹40,000 in ad credits with your first campaign

Credits are matched rupee for rupee on your first app install campaign. Setup takes about ten minutes.

Claim my ₹40,000 ad credits