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From goal to growth
in five simple steps

One self-serve flow replaces media buying and manual influencer outreach. Set a goal and a price per click, your Social Native Ads go live in native content with tracked links, and you pay only for verified clicks.

Create campaign
  1. 01Set up your advertiser profile
  2. 02Create your campaign
  3. 03Set your budget and CPC
  4. 04Enable tracking and attribution
  5. 05Monitor performance and optimise

You set

A goal and the most you'll pay per click.

Social Native Ads run

Inside native content with tracked links, matched by AI.

You pay for

Verified clicks only. Invalid traffic is filtered out.

Step by step

Launch in minutes, not weeks

01

Set up your advertiser profile

Add your brand, website or app link, industry and billing. Our matching engine uses this profile to place your Social Native Ads.

  • Company and billing details in one place
  • Verified account and saved payment method
Advertiser profile
BrandYour Brand Pvt Ltd
Websiteyourbrand.com
IndustryBeauty & wellness
Billing•••• 4242
Account verified
02

Create your campaign

Pick one objective, then set your destination, location, audience and creative. Social Native Ads placements are matched automatically.

  • Creative with headline and call to action
  • Targeting by location, platform and interest
New campaign

Objective

Verified leadsHigh-intent trafficSales & conversionsApp installs

Audience

IndiaInstagramSkincare+ Add interest
03

Set your budget and CPC

Choose a total and daily budget and the most you'll pay per valid click. No impression or placement fees.

  • Edit budgets anytime while live
  • Minimum CPC shown during setup
  • Rejected campaigns are never charged
Budget
Total budget₹1,00,000
Daily cap₹5,000
Max CPC₹4.00
Spent38%
04

Enable tracking and attribution

Connect the tools you already use (web pixel, MMP, Shopify or your e-commerce stack) so every conversion maps back to the Social Ad that drove it.

  • Pixel or Google Tag Manager, no code changes
  • MMP postbacks for installs and in-app events
  • Shopify and e-commerce purchase sync
Tracking
Popbrain PixelConnected
AppsFlyer (MMP)Connected
ShopifySyncing orders
WooCommerceConnect
05

Monitor performance and optimise

Watch CTR, CPC and conversions in real time, see a leaderboard of your Social Native Ads placements, and tune budget or creative as you go.

  • Per-placement leaderboard
  • Automatic invalid-click blocking
  • Adjust CPC, budget or creative anytime
Live dashboard

CTR

3.4%

Avg. CPC

₹3.10

Blocked

18%

Tracking and attribution

Every conversion, counted

Plug Popbrain into the stack you already run: web, app or store.

Web

  • Popbrain Pixel
  • Google Tag Manager
  • Server-side postback

Mobile MMP

  • AppsFlyer
  • Adjust
  • Branch
  • Singular

Shopify

  • One-click Shopify app
  • Orders and revenue sync
  • Purchase events

E-commerce

  • WooCommerce
  • Magento
  • Custom checkout via API

FAQs

Questions, answered

The full FAQ covers around 200 questions.

What counts as a verified click?

A click that passes Popbrain's fraud screening. Bot traffic, repeated clicks from one device and other invalid patterns are filtered by Azure OpenAI based detection, and only clicks that pass are billed. On one published campaign, 74.8% of raw traffic was blocked.

How does Popbrain choose where my Social Native Ads run?

Automatically. The algorithm scores creators on niche, follower count, engagement rate and audience demographics against your campaign settings. You cannot hand-pick or reject creators, but you can see each one's clicks and cost, and any number can join within your budget.

When am I charged, and for what?

Only after a campaign is approved and running, and only for valid clicks at or below your CPC. There are no impression fees or hidden charges; taxes such as GST follow your billing details.

How long does campaign approval take?

Usually 24 to 48 hours. Missing payment details or an unverified profile are the usual causes of delay. A rejected campaign comes back with the reason, can be edited and resubmitted, and is not charged.

Is there a minimum spend?

A minimum budget or CPC may apply depending on the campaign type; the setup page shows the current values. There is no long-term contract, and any fee beyond the cost per click is shown before you launch.

Smart brands use smart ads

Excited to launch your campaign?

Set up your Social Native Ads in minutes, pay only for verified clicks and watch app installs, leads and sales grow.

Create campaign