Social Native Ads
Creators people trust introduce your offer and send interested viewers straight to your lead form.
2M+
Creator feeds
CPC
Pay per verified click
~10 min
To go live
Goal · Lead generation
Generate more qualified leads with Social Native Ads
Get quality leads from high-intent audiences. Creator ads placed as Social Native Ads turn every click into a measurable lead in your CRM.
Social Native Ads+SSP display+ChatGPT Ads
Quality-focused
Verified leads
CRM-ready
Leads in minutes
Transparent
Creator-level reporting
₹40,000 in ad credits · Limited to new advertisers
@paisa.baatCheck eligibility
Check eligibility
Get your card in 2 minutes
Full name
Phone
City
Monthly income
● New verified lead
Riya Kapoor
via @paisa.baat · Sent to CRM
4,800
Verified leads · ₹210 CPL
Where the leads come from
Quality leads from where your customers already spend time
A creator introduces your offer in a native placement and sends interested people straight to your lead form.
01
Campaign
Goal, budget, target cost per lead
02
Click
Tracked, validated, billed once
03
Lead
Form submitted
04
Verified lead
Meets your sales criteria
05
Customer
Policy, loan or enrolment
P···✕
@paisa.baat 2h
Sponsored · Paid partnership
Check eligibility
Send message
StorySocial Native Ads
moneymatters.example/cards
Finance · Guides
How to pick the right card for daily spends
SponsoredA smarter way to pay
Apply in 2 minutes
DisplaySSP web & in-app
Ad · 0:15Skip ad ▸
Your brand
500,000+ experiences.
Plan your next trip with a travel expert.
Enquire nowVideoVideo & in-app
ChatGPTAre there scholarship tests for Class 10 students?
Yes, several national tests offer cash prizes and certificates. Check eligibility and deadlines first.
Sponsored · Your brand
Udaan National Scholarship Test 2026
₹34 Lakh prize pool · Register by 25 Oct
Register now ↗ChatGPTChatGPT Ads
Channels for lead generation
Social Native Ads first. SSP and ChatGPT Ads to scale
Start with Social Native Ads, the creator ads that run as native social ads in stories and reels. Then scale the same campaign across SSP display and ChatGPT Ads, all from one self-serve dashboard.
02 · Scale
SSP display & native
Retarget and scale with native display on finance, education and property publishers through SSP-connected supply.
Web & in-appSSP-connected supplyNative placements
03 · Intent
ChatGPT Ads
Reach people researching loans, insurance, courses or homes in ChatGPT, right when they are ready to enquire.
Conversational discoveryHigh-intent queries
Your campaign, live
See which creators bring verified leads
Every lead is tagged to the creator and post that brought it, so you know exactly where to put the next rupee.
Campaign · Lead generation
Live4,800
Verified leads delivered ▲ 22% this week
Verified leads, last 7 days
M
T
W
T
F
S
S
Clicks
96,000
Click to lead
5.0%
Sales qualified
38%
Cost per lead
₹210
Top creators
- P@priya.plans₹1881,240 leads
- P@paisa.baat₹204960 leads
- C@career.with.k₹231815 leads
The lead-quality problem
More form fills don’t automatically mean more customers
01
Low-intent form fills
Cheap leads that never pick up the phone or never meant to buy.
02
Rising cost per lead
Auction prices keep climbing in regulated categories like insurance and lending.
03
No visibility after the form
You can't see which placements brought customers, only who filled a form.
Channel comparison
What ₹1,00,000 buys in each channel
Popbrain
₹2.20 per verified click
≈ 45,454 clicks
Meta India
₹9 median CPC
≈ 11,111 clicks
Google Search
₹25 regulated verticals
≈ 4,000 clicks
Flat creator fee
₹40,000 per post × 2.5 posts
Clicks not guaranteed
How it works
Four steps. No media planner required
About ten minutes from setup to live Social Native Ads.
01
Set your goal and budget
Choose lead generation, your target cost per lead and your monthly budget.
02
We pick the right placements
AI matches your ad to creator feeds, SSP web and in-app inventory and ChatGPT conversations by audience fit and past lead performance.
03
Ads go live, people apply
Social Native Ads lead, with SSP display and ChatGPT Ads adding reach. Interested people fill your lead form.
04
Qualify and scale
See verified leads by channel and placement across Social Native Ads, SSP display and ChatGPT Ads in one dashboard, then scale what works.
Lead generation results
Powerful results, every time
Insurance
Acko
₹84
Cost per lead
38%
Sales qualified
- Leads
- 4,800
- CPC
- ₹4.20
- Clicks
- 96,000
Lending
KreditBee
₹118
Cost per lead
32%
Sales qualified
- Leads
- 3,300
- CPC
- ₹5.90
- Clicks
- 66,000
Edtech
upGrad
₹69
Cost per lead
41%
Sales qualified
- Leads
- 9,800
- CPC
- ₹4.80
- Clicks
- 1,40,000
Real estate
NoBroker
₹180
Cost per lead
26%
Sales qualified
- Leads
- 1,900
- CPC
- ₹7.20
- Clicks
- 47,500
Social proof
Trusted by 2,500+ growing companies
“Call-connect rates finally became predictable, and our cost per qualified lead fell by about a third.”
“Leads reach our CRM within minutes and qualification data flows back automatically.”
FAQs
Frequently asked questions
Still have a question?
Talk to our team. We reply within one working day.
Our team is online01How does Popbrain keep cost per lead (CPL) low?
Creator ads reach people who already trust the creator, so more clicks turn into quality leads. You pay per verified click, not per impression, which keeps your CPL predictable for insurance, loans, edtech and real estate lead generation.
02What are Popbrain Social Native Ads?
A social ad channel where relevant creators introduce your offer in native content and send interested users to your lead form.
03What counts as a verified click?
A click that passes our fraud and duplicate checks. You're billed once per verified click, never for bots or repeats.
04How do you keep lead quality high?
Creators are matched on audience fit, and you can set qualification rules so only leads that meet your criteria count as verified.
05How is this different from Meta or Google?
Your offer reaches people through creators they already trust, off the auction, so cost per click stays far lower.
06What metrics can I see?
Clicks, leads, click-to-lead rate, verified leads, cost per lead and customers, all split by creator.
07Do I pay creators directly?
No. You pay only for verified clicks; Popbrain handles creator payouts.
08Do I need content for every creator?
No. Upload a few creatives and creators use them in their own posts.
09Can I track leads by creator?
Yes. Every creator gets a tracked link, so each lead is tagged to its creator and post.
10Can I pause a creator?
Yes, from the dashboard at any time, without stopping the rest of the campaign.
11Which industries is this for?
Insurance, lending and credit, edtech and upskilling, real estate and other regulated services.
Limited to new advertisers