11.5M+ reach in 47 days2.5% CTR from skincare creator content

• Achieve a low cost per acquisition (CPA).
• Generate sales and authentic engagement.
• Drive high-intent traffic for brand awareness.
• Build brand recall through creators.
• Use data-backed creator selection.
• Route traffic smartly via Popbrain.
• Tell authentic stories, not ads.

• Creators were selected by the Popbrain algorithm.
• It picked micro and mid-tier beauty creators with 10K–500K followers.
• Niches: skincare routines, makeup tutorials and GRWM.
• Continuous optimisation removed low-performing creators.
• The campaign scaled up with the top 20% of performers.

Popbrain kept improving performance through the campaign by:

• Scaling the top 20% of high-converting creators.
• Pausing low-CTR placements.
• Rotating creatives every 4–5 days.
• Shifting budget towards high-retention creators.

In 47 days the campaign reached 11.5M+ people across tier 1 and tier 2 India with a 2.5% click-through rate, turning authentic skincare creator content into tracked sales at a low cost per acquisition.