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Measurement

Six MMPs now supported

AppsFlyer, Adjust, Singular, AppTrove, Kochava and Tenjin, with server-to-server postbacks.

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Popbrain team

1 min read

App marketers want installs counted in the tool they already trust. Popbrain now integrates with six mobile measurement partners (MMPs):

  1. AppsFlyer
  2. Adjust
  3. Singular
  4. AppTrove
  5. Kochava
  6. Tenjin

How it works

Every click carries a tracking link from your MMP. Installs, registrations and in-app purchases come back through server-to-server postbacks, so your Popbrain dashboard and your MMP always show the same numbers.

What you can optimise for

  • Installs
  • Registrations and sign-ups
  • First purchase or any custom in-app event

Choose the event when you set up an app install campaign, and Popbrain will report cost per event by creator and by channel.

Try it on your next campaign

New advertisers get up to ₹40,000 in ad credits on their first campaign.

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More updates

ChatGPT Ads now available on Popbrain – Popbrain update
Channel

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ChatGPT Ads now available on Popbrain

Reach people while they ask ChatGPT what to buy, download or book, from the same dashboard as your Social Native Ads.

Read update
SSP display and native placements – Popbrain update
Channel

1 min read

SSP display and native placements

Scale campaigns beyond creator feeds to web and in-app publishers through SSP-connected supply.

Read update
Quality
Quality

1 min read

Every click checked before billing

Bots, duplicates and failed page loads are filtered out before you pay.

Read update

Smart brands use smart ads

Excited to launch your campaign?

Set up your Social Native Ads in minutes, pay only for verified clicks and watch app installs, leads and sales grow.

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