40M+ reach in 35 days2× more leads than Meta and Google ads

• Build awareness for the latest Axis Max launch.
• Generate leads for the term insurance product.
• Increase ROAS and lifetime value.
• Reduce customer acquisition cost.
• Build brand recall through creators.
• Use data-backed creator selection.
• Tell authentic stories, not ads.

• Creators were selected by the Popbrain algorithm.
• It picked micro and mid-tier fintech creators with 10K–500K followers.
• Niches: finance, business and tech.
• Continuous optimisation removed low-performing creators.
• The campaign scaled up with the top 20% of performers.

Popbrain kept improving performance through the campaign by:

• Scaling the top 20% of high-converting creators.
• Pausing low-CTR placements.
• Rotating creatives every 4–5 days.
• Shifting budget towards high-retention creators.

In 35 days the campaign reached 40M+ people across tier 1, 2 and 3 India and generated twice the leads of traditional ad platforms, with educational finance content doing the heavy lifting.