1
Goals
- Build awareness among high-income audiences.
- Drive boutique and store-page visits.
- Protect brand image.
4.8M+ reach in 30 days2.4% CTR among luxury audiences
Performance at a glance
4.8M+
Qualified reach
2.4%
Click-through rate
3.1×
Higher engagement than benchmarks
58%
Of visits from metro audiences
The story
2
Strategy
- A small set of premium lifestyle creators selected by Popbrain.
- Editorial-style native placements.
- Strict brand-safety controls.
3
Key insights
- Fewer, premium creators beat broad reach.
- Festive-season content drove the most store visits.
4
Optimisation
Popbrain kept improving performance through the campaign by:
- Scaling the top 20% of high-converting creators.
- Pausing low-CTR placements.
- Rotating creatives every 4–5 days.
- Shifting budget towards the best-performing audiences.
5
Result
Carefully chosen creators brought high jewellery to affluent audiences without diluting the brand.
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View case studyReady to make your brand the next story?
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