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Challenge
CARS24's influencer campaign attracted high click volume — but Popbrain's verification identified most as low-quality or bot traffic. On a standard network, every click would have been invoiced at full rate.
Used car category is a top target for invalid traffic
- High intent signals attract bots — automotive campaigns consistently see above-average invalid traffic rates.
Standard networks bill per click regardless of quality
- Without verification, every bot click would have been invoiced at full CPC — real budget, zero real reach.
Metro campaign required stronger invalid-traffic filtering
- Additional verification was applied to the Bangalore and Delhi campaign traffic.
Influencer campaigns lack post-click accountability
- Most influencer networks stop at the click — no verification of who actually visited or took action.
