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Danube Properties logo – Popbrain Social Native Ads case study

38% qualified lead rate10.5M+ reach among investment-ready buyers

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Danube Properties Social Native Ads case study – leads campaign by Popbrain

Performance at a glance

10.5M+

Total reach

1.66%

Click-through rate

38%

Qualified lead rate

2×

Higher conversion via WhatsApp vs landing pages

The story

1

Goals

  • Generate high-quality property leads.
  • Drive site visits and WhatsApp enquiries.
  • Reach NRI investors and Indian UAE residents.
  • Build brand recall through creators.
  • Use data-backed creator selection.
  • Route traffic smartly via Popbrain.
  • Tell authentic stories, not ads.
2

Strategy

  • Targeted an investment-ready audience.
  • Blended aspiration with financial logic.
  • Used creators with credibility in finance and real estate.
  • Scaled on performance via Popbrain.
  • Optimised the funnel continuously.
3

Key insights

ROI-based content converted best

  • Investment-focused videos drove 60% of qualified leads.

NRI audiences showed high intent

  • Higher ticket size.
  • Faster decision-making.
  • Better conversion to site visits.

WhatsApp beat forms

  • 2× higher conversion than landing pages.

EMI hooks drove clicks

  • “Own in Dubai at ₹XX/month” got the highest CTR.
4

Optimisation

Popbrain kept improving performance through the campaign by:

  • Scaling the top 20% of high-converting creators.
  • Pausing low-CTR placements.
  • Rotating creatives every 4–5 days.
  • Shifting budget towards high-retention creators.
5

Result

In 36 days the campaign reached 10.5M+ people and delivered a 38% qualified lead rate, with investment-focused creator content and a WhatsApp-first funnel driving property enquiries.

Full case study

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