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Challenge
Funngro's real metric was task completion after install — not raw install count. Standard networks had zero visibility into what happened after the click, making optimisation impossible.
Youth audience doesn't respond to traditional ads
- Gen-Z users ignore banner and search ads for new apps — peer recommendation is the only trust signal that works.
High drop-off between install and first task
- Users installed but never completed their first earning task — the product's key activation moment.
Earning model needed proof, not claims
- "Earn money by completing tasks" is a category full of scams — users needed to see real withdrawals, not ad copy.
No attribution beyond the install event
- Standard networks provided click-to-install data only — zero visibility into which creators drove active users.
