Portronics

8.5M+ reach in 36 days3× more conversions than Meta and Google ads

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Portronics Social Native Ads case study – sales campaign by Popbrain

Performance at a glance

8.5M+

Total reach

3×

Higher conversions than traditional ads

1.2%

Click-through rate

Under ₹1,000

Price-based hooks drove the highest CTR

The story

Goals

Run a sales campaign for Portronics headphones.
Increase ROAS and sales.
Reduce customer acquisition cost.
Build brand recall through creators.
Use data-backed creator selection.
Tell authentic stories, not ads.

Strategy

Creators were selected by the Popbrain algorithm.
It picked micro and mid-tier tech and lifestyle creators with 10K–500K followers.
Niches: tech and lifestyle.
Continuous optimisation removed low-performing creators.
The campaign scaled up with the top 20% of performers.

Key insights

Tech and lifestyle creators beat Meta and Google ads

3× higher conversions.
Lower CAC.

“Under ₹1,000” hooks worked best

Price-based hooks drove higher CTR and faster conversions.

Tier 2 markets showed high potential

Lower CPC than tier 1.
Better engagement.

Intent-based CTAs worked better

“Sale up to 50% off” converted better than “Buy now”.

Optimisation

Popbrain kept improving performance through the campaign by:

Scaling the top 20% of high-converting creators.
Pausing low-CTR placements.
Rotating creatives every 4–5 days.
Shifting budget towards high-retention creators.

Result

In 36 days the campaign reached 8.5M+ people across tier 1, 2 and 3 India and delivered three times the conversions of traditional ad platforms for Portronics headphones.

Full case study